Privacy

Last updated 5 October 2026

What Atlas is

Atlas is a reporting tool for small online shops. It brings a shop's own orders, warehouse costs and marketing figures together so the people running the shop can see how it is doing.

What Atlas reads

• Orders and order lines from the shop's store (for example Squarespace), and warehouse charges (for example ShipBob), using keys the shop gives it.
• Marketing results the shop connects: ad results (for example Meta), email campaign results (Mailchimp, Klaviyo or Brevo), and, if the shop signs in with Google, Search Console and Google Analytics reports. All of these are read-only: Atlas cannot change a campaign, a site or an account.
• Customer emails are stored only as a one-way fingerprint for counting new and returning customers; names and addresses are kept only when the shop adds them, to show its own customer list.
• If the shop connects its support inbox (or uploads an export of it), the emails its customers send it, to show the shop what customers are asking about. See "Customer service emails" below.

Customer service emails

A shop can let Atlas read the inbox its customers write to: a Gmail inbox, with read-only access (Atlas cannot send, delete or change any email), or an export file the shop uploads. Atlas reads each message only to sort it, and never stores the message itself. For each email from a customer it keeps:

• when it arrived;
• a one-way fingerprint of the sender's address (the same kind used for orders), never the address, so the email can be linked to that customer's orders;
• the order it is about, if an order number is in it or the customer has a recent order;
• its topic (for example delivery, returns or sizing), whether it reads as unhappy or urgent, and which of the shop's products it names;
• a short snippet of at most 200 characters, with names, email addresses, phone numbers, postal addresses, links and card-like numbers removed;
• when the shop first replied, if its replies are in the same inbox.

Newsletters, notifications, automatic replies and the shop's own messages are skipped, apart from the time of the shop's reply. Everything kept is deleted after 90 days, and the shop can delete it at any time. Uploaded files are read and not kept. When someone asks Ask Atlas a question, only the counts by topic and their trends are sent, never a snippet. Gmail data is used only to show the shop its own customer service figures, under the same Google API Services User Data Policy and Limited Use requirements as below: it is never sold, never used for advertising, never shared with other businesses on Atlas, never read by people at Atlas, and never used to train AI models.

How Atlas uses Google data

When a shop signs in with Google, Atlas asks only for read-only access to Search Console and Google Analytics, and uses it only to show that shop its own search and traffic figures inside Atlas. If the shop also connects its support inbox, Atlas asks separately for read-only Gmail access, used only as described under "Customer service emails". Atlas's use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Google data is never sold, never used for advertising, never shared with other businesses on Atlas, and never used to train AI models. A shop can disconnect Google at any time in Atlas, or remove Atlas's access in its Google account, and Atlas stops reading.

Ask Atlas

When someone asks Atlas a question, Atlas sends the relevant figures (never customer names or emails) to Anthropic to write the answer. Anthropic doesn't use data sent through its API to train its models by default.

Keeping it safe

Each business's data is kept apart by the database itself, keys and tokens are stored encrypted, and only the members a business invites can see its figures.

Removing data

A business can remove any connection at any time. To have a business's data deleted, its owner can ask the person who runs Atlas for it, and it is removed.